GRAPHIQUE BOUTIQUE

1    5

seconds to captivate a viewer on your website.

I achieve this by designing through the eyes of the target buyer — ensuring that every design component, image, and word serves

to educate, impress and authentically advance the clients' brand.

Profile

A

       s a professional graphic designer & creative marketer

 — with twenty years vested —

 I develop websites from an expertise in design principals.

Sites that are aesthetically beautiful.

B

       ackend development focuses on  multi-device layouts, responsiveness,

seamless navigation and ecommerce integration.

Built to respond and engage.

    lients benefit from built-

in services including copy writing,  graphic design, photography, planning,

and creative branding.

C

Designed to be all-inclusive.

Portfolio

client websites

publications

graphic design

See the Pen gpzNMq by michelle higgins (@higginsmmc) on CodePen.

We help you drive strategy, action,

and innovation.

VISIT SITE

more websites

Portfolio

more client websites

publications

graphic design

VISIT SITE

VISIT SITE

VISIT SITE

We stop at nothing to deliver break-through performance.

Blue Sky Thinking -Blü-Skī THiŋkiNG

Noun

1. creative ideas that are not limited by

current thinking or beliefs.

 

The Blue Sky way is about thinking without boundaries seeking brilliant ideas that deliver measurable results

more website process

publications

As a designer and publisher I developed a series of exceptional quality travel,

food, and wine guidebooks and a cookbook entitled Decanting Napa Valley.

Annual guidebooks were in production for over six years. Highlights include:

  • Circulated at fine wineries and businesses such as Meadowood and TFL.
  • Distribution partners included Wine Spectator and The Robb Report.

 

Cookbook highlights:

  • Showcased 100 wines with contributions from hundreds of Napa  personalities.
  • A partnership with Riedel Crystal, and nationwide distribution through NBN.
  • Awarded "Best Read" by the San Francisco Book Review.

graphic design

Graphic design, when executed properly, is a creative process that combines creativity and technology to communicate ideas.

 

Visually speaking, I use creativity through technology as a means to spark attention; consumers must be driven to feel, anxious to learn more, and inspired to experience.

Praise

Process

 

Communication

Learning client needs, preferences, and intent.

How to persuade the target market?

 

Concept

Developing a conceptual dashboard of look, choosing

proper color, typography, and imagery.

What is central capturing and holding ones' attention?

 

Principals

Determining layout through professional design principals.

Focus on readability, hierarchy, balance etc.

 

On-Point

Recognizing existing concepts, keeping new designs connected, cohesive, and relent.

Unify current branding and then advance appropriately.

 

 

 

Responsive websites are both user-friendly and technology-rich to create a progressive, memorable and engaging viewer experience. Responsive websites automatically adjust to the viewers’ screen resizing text and images. Additionally, sites can be customized for a variety of devices/browsers.

Responsive Websites

What Clients Want to Convey

Functionality

Does it function as it should, does it function well?

 

Reliability

Can it perform multiple times, on different platforms and devices?

 

Usability

Is it is user-friendly, does it anticipate user needs and responds well?

 

Ecommerce Integration

Does it integrate properly and appear similar in look?

 

Sustainability

Does the look capture ones' attention and will it sustain well over time?

 

Creativity

How can it be more appealing, beautiful, captivating? Does it employ sensory elements? Does it communicate the message?

 

What's Crucial in Web Design

Post

Have a design project? I'd love to talk with you.

CONTACT

Michelle Higgins

Proprietor

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PHONE / EMAIL

Number:  707 880 6226

 

agraphiqueboutique.com

ADDRESS

P.O. Box 1379

Yountville CA 94599

"I don't look to develop a simple design objective, I look to create a broader communication objective.  And this, my friends, is achieved through emotion." MH

© 2015 by Graphique Boutique. No images or text may be used without written permission.